Affiliate Marketing Industry Statistics and Trends

When it comes to monetization, affiliate marketing has been a blogger’s bread and butter for as long as I can remember.
The practice is as simple as it gets: promote another company’s product and get paid in commissions for sales closed.
If you’re still not sure about affiliate marketing, perhaps the data below will help make up your mind:
- The affiliate marketing spend in the US is observed to grow by 10.1 percent each year. (Source: Mediakix)
- By 2020, the affiliate marketing spend in the US is forecasted to reach $6.82 billion. (Source: Statista)
- The annual affiliate marketing spend overall is approximated at $12 billion. (Source: SoftwareFindr)
- The interest in the search term “affiliate marketing” has been steadily on an incline for the past 5 years. (Source: Google Trends)
- 81 percent of all businesses used affiliate marketing to drive sales in 2016. (Source: Mediakix)
- Affiliate marketing accounts for 15 percent of the entire digital media industry’s revenue. (Source: Business Insider)
- According to 38 percent of all marketers, affiliate marketing is among the top customer acquisition methods. (Source: National Retail Federation)
- Affiliate marketing generates 16 percent of all e-commerce sales in the US and Canada. (Source: Business Insider)
- In 2017, affiliate marketing generated 5 billion clicks and 170 transactions worldwide. (Source: IncomeSiteBuilder)
- Affiliate marketing is responsible for 15 percent of the total digital advertising revenue. (Source: SoftwareFindr)
- Affiliate marketing worldwide spend is increasing at a 27 percent Compound Annual Growth Rate or CAGR. (Source: SoftwareFindr)
- 40 percent of all online marketers believe that affiliate marketing is a crucial skill to have. (Source: Hosting Tribunal)
- It’s possible to make well over $1,000 in a single sale. Some top-paying affiliate programs even reward marketers with $8,000 in one conversion. (Source: Bengu Online)
- A survey revealed that 9 percent of affiliate marketers make over $50,000 annually. (Source: VigLink)
- High-income affiliate marketers, including million-dollar-earners, have pulled the average salary of affiliate marketing up to $50,617. (Source: PayScale)
- 65 percent of merchants that use via affiliate marketing said that it produced 5-20 percent of their annual revenue. (Source: VigLink)
- Affiliate marketing spending in the UK soared by 15.1 percent between 2016 and 2017. (Source: IAB UK)
- In the UK, affiliate marketing has an average ROI of 1:15. That means that, for every £1 spent on affiliate marketing, brands make £15. (Source: IAB UK)
Affiliate Marketing Statistics — Frequently Asked Questions
1. Is affiliate marketing worth it?
Yes. As a blogger, affiliate marketing has proven to be an invaluable source of income.
2. How much do affiliate marketers make?
The average income of affiliate marketers is estimated at $50,000. Various sources also claim that 35 percent of affiliate marketers make $20,000 a year or more.
3. What is a good conversion rate for affiliate marketing?
The ideal conversion rate for your affiliate marketing business depends on how much commissions you earn per sale. However, anything above 5 percent is a great goal to have.
4. How much does it cost to join an affiliate marketing program?
Most legitimate affiliate programs should be free to join. The actual expenses should come from creating your website, producing content, and promotions.
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